Location in the background

June 15, 2010 § 1 Comment

With the new iPhone 4G comes iOS and the ability to run applications simultaneously including location aware applications like Foursquare.  You could opt-in to check in and/or out of a location without pulling out your phone and going through all the technical motions now required by (albeit snazzy) apps like Foursquare.  Imagine this:  You’ve selected which venues you’d like automatic checkins for.  For those locations, you can further choose to accept promotions and mobile coupons, socialize your shopping experience, and accept promotions from nearby vendors offering similar merchandise.  The list is endless, as is the development opportunities, and they extend way past shopping.  Again, Apple is leading the way in providing the means for pervasive marketing and opening the doors for innovation in location aware applications.  Expect to see others follow.

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